For Welcome Skateboards, music is the backbone of our culture and it permeates everything we do creatively. At first glance, the worlds of Welcome and pop music might seem miles apart. However, Welcome Skateboards and Britney Spears are coming together in a unique collaboration that highlights an unexpected but deeply rooted connection.
From day one the aesthetic ethos of our brand has been about blending dark with light. Wild and intense imagery colored up in neons and pastels. A punk song back to back with a pop ballad in a skate video. Some of the earliest video edits from Welcome featured Britney Spears’ tracks which provided the perfect soundtrack for showcasing this boundary-free creative spirit and love for artistic juxtaposition.
This collection is more than an ode to our favorite pop star, it's a celebration of a generational icon who has influenced music, fashion, and pop culture as a whole for decades, and the enduring resilience required to achieve that. It is a testament to the way different subcultures that may seem at odds can coexist and enrich one another.
Launch Time: 10AM PST July 26th.
Photography: Matt Price
Styling: Toni Munton
Models: Benny Abeyta & Ontrell Fisher
